Help Us Preserve Cahuenga Peak

Councilmember Tom LaBonge and officials from the Trust for Public Land announced the launch of a $12.5 million fundraising campaign to preserve the view of the HOLLYWOOD Sign, expand Griffith Park and save 138 pristine acres from residential development.
Councilmember LaBonge has been working since 2001 to acquire the land, known as Cahuenga Peak, which was on the market for private residential development for $22 million. To preserve the land for hiking and recreational uses for future generations of Angelenos, he enlisted the Trust for Public Land (TPL), a national land conservation organization, to raise money for the acquisition.
TPL has until mid-April to purchase the land for $12.5 million under an agreement with the owners. About half of the funds have been raised through various sources, including the Tiffany & Co. Foundation which donated $1 million.
They must still raise about $6 million more to reach the asking price. To promote this public fundraising campaign the sign will temporarily be covered with the message, “SAVE THE PEAK” this weekend.
“More than one hundred acres of open land and the view of the one of the world’s most famous landmarks, the HOLLYWOOD Sign, are threatened with development,” Councilmember LaBonge said. “It is absolutely critical that we acquire this property.”
“To have the opportunity to protect 138 acres of untouched land in one of the most urban cities in the country is nothing short of miraculous,” said Jay Dean, Chief Marketing Officer for TPL. “We are getting support from the Hollywood community and from the Tiffany Foundation but we need support from anyone who cares about the Hollywood or parks and open space. We only have two months to go.”
“The Hollywood Sign is an American icon that holds a unique place in the nation’s collective imagination and the cultural history of Los Angeles,” said Michael J. Kowalski, chairman and CEO of Tiffany & Co.As an American institution, Tiffany has enjoyed its share of memorable movie moments and through our foundation, is committed to protecting our natural resources and pleased to assist The Trust for Public Land in protecting this historically significant site.”
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